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Management: Tourism management

Duration: 6 semesters

Professional title awarded with the qualification: bachelor (baccalaureus) of economy (bacc.oec.)

Undergraduate Professional Study of Management, Tourism management, is intended for the education of students for professional management at middle and higher management functions, primarily in the tourist sector as well as in other business systems. Due to the significant share of economic educational content, students trained in this study can successfully perform all tasks that require the competence of business economics and economic analysis and management activities based on the analysis of business activity economic indicators.

Students are introduced with the latest scientific and professional knowledge related to the development of tourism management in Croatia and the world, and by completing their studies and profiles of education students acquire skills and competences needed to meet all requirements in the tourism sector and economic entities and they are expected to acquire ability to solve numerous practical problems that may arise in managing business entities.

Teaching consists of lectures, seminars, exercises, laboratory exercises, field teaching, practical teaching, projects, consultations, mentoring, colloquia, exams and other forms of knowledge and professional examination.

General competences that a student acquires by completing the studies are abilities to solve problems, analyse, synthesize and evaluate, independently learn, research literature, work as team member, plan and organize, possess numerical and informational literacy, develop oral and written business communication and ability to negotiate on the subject in at least two foreign languages, think creatively and critically, generate new ideas, manage time and fulfil tasks and plans in a set time.

During the studies, students acquire specific knowledge, skills and competences related to management of departments, processes and jobs at lower and middle level of management in enterprises, tourist destinations, hotels, tourist agencies, design and implementation of marketing and business strategies, management of financial results and their implementation, evaluation of introducing international quality standards, positioning of a company or tourist subject on the market, human resource management, and they will perform their work responsibly, taking into account the environment in which the company operates through legitimate business and respect for human rights.


Expected learning outcomes

  • 1. To apply and link economic terms in more complex written and oral communication in Croatian and foreign languages
  • 2. To organize and lead team work, and critically judge the opinions and attitudes of team members
  • 3. To individually and responsibly search relevant literature for reaching solutions and conclusions in Croatian and foreign languages
  • 4. To collect, calculate and graphically display statistical data from the field of economics and business by using advanced sofware tools and further comment and analyze them
  • 5. To use planning, organizing, management and control methods on practical examples, analyze the problem and propose appropriate solutions to problem situations
  • 6. To analyze and link basic concepts and apply content related to the area of economics, management, accounting, and finance
  • 7. To interpret business and financial reports and propose solutions to improve financial performance and profitability
  • 8. To interpret, solve and / or graphically present solutions in the fields of maths, statistics and information technology and apply their methods and techniques in analyzing economic problems by using advanced sofware tools
  • 9. To link basic terms and apply contents related to the area of law for the preparation of legal acts (contracts, rulebook) connected to a company or organization
  • 10. To develop team and interpersonal teamwork skills, master communication skills and presentation skills of set topics and tasks (case studies, projects, seminars) using advanced software tools for document creation, presentation and budget implementation
  • 11. To understand specific human resource management processes and propose a proper value system in judgment process and assessment of work achievements and performances
  • 12. To design and economically valorize entrepreneurial ideas, events, projects, products and services in the team and present them
  • 13. To analyze new roles of organizations, systems, processes, products and services and quality standards in companies and propose valorisation of new trends in companies and organizations
  • 14. To assess cause and effect connections of influence of the economic development process and multiplicative influence of tourism on social changes and environment and suggest options and strategies for improving and developing them
  • 15. To propose and evaluate the importance of food, nutrition and hygienically correct food production and preparation in tourism
  • 16. To analyze offer and resources (in organization, enterprises, tourism, tourist destination) by taking into account changing environment and using key business indicators at the global, national, regional and local levels, compose development strategies to achieve competitiveness
  • 17. To develop business plan and development activities for tourism enterprise, and propose e-marketing tools in tourism
  • 18. To develop marketing plan for a specific economic entity and formulate marketing strategy
  • 19. To use software packages to manage business units, processes, and organizations
# Dokument: Format: Veličina:
SYLLABUS Tourism Management 1. Year / academic year 2019/2020 pdf 1.60 MB
TM syllabus academic year 2018/2019 en pdf 2.75 MB
DECISION on the enrollment quota for undergraduate professional studies at the Polytechnic of Šibenik in the academic year 2020/2021 pdf 65.78 KB
Proposal for a DECISION on the criteria for enrollment in undergraduate professional studies at the Polytechnic of Šibenik in ac. year 2020/2021 pdf 91.01 KB
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