1. komponenta

Lecture type	Total
Exercises	30
Lectures	30

* Load is given in academic hour (1 academic hour = 45 minutes)

The goal is that students based on theoretical knowledge and case studies:
Gain knowledge of the basic concepts and laws of public relations
Understand the importance that this profession has (or may have) in the public sector
Gain theoretical knowledge about different presentation techniques and tools, master their training in order for participants to adopt a more efficient and convincing presentation;
Overcoming fear and anxiety as well as gaining self-confidence and security in public speaking and presentation; introducing students to the most important aspects of verbal and nonverbal communication
Mastering the skills of organizing meetings, publicity and presentation, as well as the ability to create a crisis and communication plan.

1. Argue and detect the importance PR of in the modern public sector as well as the importance of media presentation of the public sector
2. Select and creatively use the basic concepts of PR in designing a PR strategy for a specific organization in the public sector.
3. Select and creatively use techniques and strategies for creating public identity
4. Write and explain the principles, competencies and models of modern communication activities, communication content and presentation skills
5. Recognize typical mistakes in public appearances and master avoidance techniques;
6. Analyze and apply internal communication and public speaking
7. Select and creatively use information placement skills through different channels to different audiences
8. Select and creatively use techniques to create a crisis communication plan and simulate communication management during a crisis.
9. Identify, analyze, discover and evaluate the correct and incorrect structure and order of effective presentation and the rules of clear concise and convincing argumentation

1. Odnosi s javnošću, Tkalac Verčić, A., HUOJ, Zagreb, 2015.
2. Odnosi s javnošću i komunikacija u lokalnoj upravi i javnim službama, Brown, J.,Gaudin, P Moran, W., Clio, Beograd, 2016.

1. Novi mediji i odnosi s javnošću, Demertefly Lančić, R., Medijske studije, 2010.

Mandatory course - Regular studij - Administrative Law