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Public relations and communication in administration

Code: 214866
ECTS: 5
Lecturers in charge: dr. sc. Zdravko Kedžo, nasl. v. pred. - Predavanja
Lecturers: dr. sc. Zdravko Kedžo, nasl. v. pred. - Exercises
Take exam: Studomat
Load:

1. komponenta

Lecture typeTotal
Exercises 30
Lectures 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The goal is that students based on theoretical knowledge and case studies:
Gain knowledge of the basic concepts and laws of public relations
Understand the importance that this profession has (or may have) in the public sector
Gain theoretical knowledge about different presentation techniques and tools, master their training in order for participants to adopt a more efficient and convincing presentation;
Overcoming fear and anxiety as well as gaining self-confidence and security in public speaking and presentation; introducing students to the most important aspects of verbal and nonverbal communication
Mastering the skills of organizing meetings, publicity and presentation, as well as the ability to create a crisis and communication plan.
Learning outcomes:
Literature:
  1. Odnosi s javnošću, Tkalac Verčić, A., HUOJ, Zagreb, 2015.
  2. Odnosi s javnošću i komunikacija u lokalnoj upravi i javnim službama, Brown, J.,Gaudin, P Moran, W., Clio, Beograd, 2016.
Optional literature:
  1. Novi mediji i odnosi s javnošću, Demertefly Lančić, R., Medijske studije, 2010.
6. semester
Mandatory course - Regular studij - Administrative Law
Consultations schedule:

Public relations and communication in administration