Duration: 6 semesters

Professional title awarded with the qualification: bachelor (baccalaureus) of economy (bacc.oec.)

Professional Undergraduate Study Tourism management is intended for the education of students for professional management at middle and higher management functions, primarily in the tourist sector as well as in other business systems. Due to the significant share of economic educational content, students trained in this study can successfully perform all tasks that require the competence of business economics and economic analysis and management activities based on the analysis of business activity economic indicators.

Students are introduced with the latest scientific and professional knowledge related to the development of tourism management in Croatia and the world, and by completing their studies and profiles of education students acquire skills and competences needed to meet all requirements in the tourism sector and economic entities and they are expected to acquire ability to solve numerous practical problems that may arise in managing business entities.

Teaching consists of lectures, seminars, exercises, laboratory exercises, field teaching, practical teaching, projects, consultations, mentoring, colloquia, exams and other forms of knowledge and professional examination.

General competences that a student acquires by completing the studies are abilities to solve problems, analyse, synthesize and evaluate, independently learn, research literature, work as team member, plan and organize, possess numerical and informational literacy, develop oral and written business communication and ability to negotiate on the subject in at least two foreign languages, think creatively and critically, generate new ideas, manage time and fulfil tasks and plans in a set time.

During the studies, students acquire specific knowledge, skills and competences related to management of departments, processes and jobs at lower and middle level of management in enterprises, tourist destinations, hotels, tourist agencies, design and implementation of marketing and business strategies, management of financial results and their implementation, evaluation of introducing international quality standards, positioning of a company or tourist subject on the market, human resource management, and they will perform their work responsibly, taking into account the environment in which the company operates through legitimate business and respect for human rights.

Expected learning outcomes

1. To apply and connect economic terms in more complex written and oral communication in Croatian and foreign languages

2. To develop team and interpersonal skills in team work, master communication skills and presentation skills of given topics and tasks

3. To independently and responsibly search the relevant literature for decision making and conclusion in Croatian and foreign languages

4. To apply methods in the field of mathematics, statistics and informatics in the processing and analysis of data in the field of economics

5. To use methods of planning, organizing, leading and controlling on examples from practice and analyze the problem and propose appropriate solutions to problem situations in the field of tourism

6. To apply basic legal and economic principles in organization and management

7. To interpret business and financial reports and suggest solutions for improvement

8. To design and economically valorize entrepreneurial ideas, events, projects, products and services in a team and present them

9. To analyze business processes and standards in tourism entities and propose the valorization of new ones for their development

10. To evaluate the cause-and-effect relationships of the impact of the economic development process and the multiplicative impact of tourism on social change and the state of the environment, and propose possibilities and strategies for their improvement and development

11. To propose and assess the importance of food and nutrition and hygienically correct production and preparation of food in tourism

12. To analyze the tourist environment and develop a development strategy

13. To develop a marketing plan for a tourism company

14. To use information and communication technology in business in tourism