1. komponenta

Lecture type	Total
Lectures	30
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

Acquaint students with the latest communication trends and examples of good practice related to digital marketing.
To develop student ability to think critically and creatively about the digital marketing strategy of a tourist company.
Teach students to: design, implement and analyze the digital marketing strategy of a tourist company, monitor consumer behavior in a digital environment, write adequate web content for a specific tourist company, monitor the reputation of a tourist company on the Internet, create a digital marketing communication plan for a tourist company on the Internet.

1. Understand the basic terms, concepts and technology related to digital marketing.
2. Know and understand the specifics of digital marketing
3. Spot the opportunities offered by digital marketing.
4. Think creatively and critically about the digital marketing communication of a tourist company.
5. Design an appropriate digital marketing strategy for a tourism company.
6. Design quality content and message of a digital campaign for a tourism company.
7. Know how to monitor the reputation of a tourist company on the Internet.
8. Create a digital marketing communication plan for a tourist company on the Internet.

1. E-marketing, Drago Ružić, Ekonomski fakultet u Osijeku, 2009.
2. Digital Marketing, Dave Chaffey, Fiona Ellis-Chadwick, Pearson, 2015.

Izborni predmeti - Regular studij - Tourism management