1. komponenta

Lecture type	Total
Lectures	30
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

Familiarize students with the latest communication trends and exemplary practices in the field of digital marketing.
Develop in students the capacity for critical and creative reflection on the digital marketing strategy of a tourism enterprise.
Enable students to: design, implement, and evaluate the digital marketing strategy of a tourism enterprise; analyze consumer behavior within digital environments; produce appropriate web content tailored to a specific tourism enterprise; monitor and manage the online reputation of a tourism enterprise; and formulate a comprehensive plan for digital marketing communication in the tourism sector.

1. Master the basics and specifics of digital marketing
2. Get acquainted with digital marketing activities
3. Get to know the role of data in digital marketing
4. Learn to analyze data and to choose the right digital marketing tactics
5. Evaluate the different channels used in the campaigns
6. Create and implement a digital marketing plan

1. E-marketing, Drago Ružić, EFOS, 2009.

1. Digital Marketing, Dave Chaffey, Fiona Ellis-Chadwick,, Pearson, 2015.

Mandatory course - Regular studij - Business informatics