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Digital marketing

Code: 240672
ECTS: 3
Lecturers in charge: dr. sc. Jelena Šišara, v. pred. - Predavanja
Lecturers: dr. sc. Jelena Šišara, v. pred. - Seminar
Take exam: Studomat
Load:

1. komponenta

Lecture typeTotal
Lectures 30
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Acquaint students with the latest communication trends and examples of good practice related to digital marketing.
To develop student ability to think critically and creatively about the digital marketing strategy of a tourist company.
Teach students to: design, implement and analyze the digital marketing strategy of a tourist company, monitor consumer behavior in a digital environment, write adequate web content for a specific tourist company, monitor the reputation of a tourist company on the Internet, create a digital marketing communication plan for a tourist company on the Internet.
Learning outcomes:
Literature:
  1. E-marketing, Drago Ružić, Ekonomski fakultet u Osijeku, 2009.
  2. Digital Marketing, Dave Chaffey, Fiona Ellis-Chadwick, Pearson, 2015.
4. semester
Izborni predmeti - Part-time studij - Tourism management
Consultations schedule:
  • dr. sc. Jelena Šišara, v. pred.:

    Wednesday from 10 a.m.  to 11 a.m.

    Kabinet: 5
  • dr. sc. Jelena Šišara, v. pred.:

    Wednesday from 10 a.m.  to 11 a.m.

    Kabinet: 5

Digital marketing