1. komponenta

Lecture type	Total
Lectures	30
Seminar	15

The objectives of this course are:
1. Understanding the importance and necessity of market research in business decision-making.
2. Acquiring fundamental knowledge of market research methods and techniques.
3. Understanding the market research process.
4. Developing data collection instruments.
5. Applying acquired skills to a specific research project.

1. To explain basic concepts related to market research
2. Define the goal, problem and hypotheses of the research and the research problem.
3. To construct a suitable data collection instrument addressed to a specific research problem.
4. To conduct market research

1. Istraživanje turističkih tržišta, Istraživanje turističkih tržišta / Mira Marušić, Darko Prebežac, Josip Mikulić, Mira Marušić, Darko Prebežac, Josip Mikulić, Zagreb : Sveučilište u Zagrebu, Ekonomski fakultet, 2019, 2019.

Izborni predmeti - Regular studij - Management