1. komponenta

Lecture type	Total
Lectures	30
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

The objective: based on theoretical knowledge and case studies, by the end of the course students should be able to acquire knowledge on key aspects of contemporary internal and public communication; in the course special attention will be paid to psychological and pragmatic aspects of public speaking, as well as the most common mistakes in pub-lic speaking and presenting, i.e. how to successfully apply certain competencies and skills in practical business situations, and:
Define key terms, specific qualities, theoretical and practical sources of public speaking
Understand both the theory and practice of communicating in the media, including exercises for interactive and practical training and acquiring knowledge on different presentation techniques and tools; students will practice them in order to become more effective and more persuasive presenters;
Overcome anxiety and stage fright, gain confidence in public speaking and presenting; students will be introduced to the most important aspects of verbal and non-verbal communication, as well as their correlation

1. Describing and explaining definitions, principles, competencies and models of contemporary communication activities, communication con-tents and presentation skills
2. Analysing and applying interpersonal communication and public speaking
3. Identifying, analysing, discovering and evaluating the correct and incorrect structure and sequencing of an effective presentation, as well as the rules for clear, concise and persuasive arguments
4. Analysing the audience and its expectations, as well as acquiring skills for overcoming anxiety and stage fright;
5. Recognising the most common mistakes in public speaking and avoiding them;

1. Moć uvjeravanja, Španjol Marković, M., Profil, Zagreb, 2008.
2. Komunikacijski kompas, Leinert Novosel, S., Plejada, Zagreb, 2013.

1. Necessary Art of Persuasion, Conger, J.A., Harvard Business Review, 1998.

Mandatory course - Regular studij - Management