Marketing Management

Basic data
Detailed data
Classes
Consultations schedule

Code:	228980
ECTS:	6
Lecturers in charge:	dr. sc. Jelena Šišara, v. pred. - Predavanja
Lecturers:	dr. sc. Jelena Šišara, v. pred. - Seminar
Take exam:	Studomat

Load:

1. komponenta

Lecture type Total

Lectures 30

Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

Description:

The main goal of this course is to offer students the latest theoretical and practical knowledge in the field of marketing management, and provide them insight into modern marketing trends as a modern business practice and acquire marketing analysis skills on examples from modern business practice and insight into the marketing management process.

Learning outcomes:

Literature:

Upravljanje marketingom, Kotler, P.; Keller, K.L.; Martinović, M.(2014). *Upravljanje marketingom, 14. izdanje, MATE, Zagreb 2014, Kotler, P.; Keller, K.L.; Martinović, M., Mate, 2014.

3. semester

Mandatory course - Regular studij - Management

Consultations schedule:

dr. sc. Jelena Šišara, v. pred.:
Wednesday from 10 a.m. to 11 a.m.
Kabinet: 5
dr. sc. Jelena Šišara, v. pred.:
Wednesday from 10 a.m. to 11 a.m.
Kabinet: 5